Critical retailers have had to adapt to new ways of operating during the COVID-19 pandemic. The return to a new type of ‘business as usual’ is likely to be a slow, phased process. As government directives are gradually relaxed, critical and non-critical retailers will require the flexibility to quickly adapt, implement and communicate ongoing safety measures.
In-store visual communications are critical to helping retailers adhere to changing government regulations. For example, retailers that have been forced to keep their premises closed during lockdown will be keen to open the doors and allow customers in to shop as soon as possible. However, they will need to ensure their store complies to all government directives associated with protecting the well-being of staff and customers and stopping further spread of the virus. This includes floor stickers for social distancing, window stickers communicating changes in store opening times, hanging and free-standing banners to help shoppers navigate stores quickly and safely and shelf signage to highlight restrictions on purchases and stock availability.
As we come out of this crisis, flexibility will be key. Retailers will need to change and update signage quickly as guidance develops and restrictions change. From communicating changing opening hours in shop windows to ensuring customers queue safely at store entrances and checkouts within social distancing guidelines as well as navigating shoppers around the store, retailers need to be able to access, print and change signage as quickly as possible. This can include window and floor stickers, hanging banners and directional signage.
Ongoing supply issues could also mean that certain product ranges are absent from the shelves or purchasing restrictions are in place. In this scenario, smaller format signage such as shelf labels highlighting purchasing limits and stock availability are perfect for informing customers about shortages and lead times. The same format of signage adorned with eye-catching graphics can also be used to direct customers’ attention towards alternative products.
Therefore, when it comes to preparing stores to open post lockdown, retailers should consider Labelservice for our quality product, impressive customer service and quick turn around times. We can produce professional quality signage on-demand from small format shelf edge labels and product tags, to robust, waterproof yet easily removeable floor stickers, hanging banners, free standing banners and even window stickers.
By beginning to work with Labelservice now, retailers can ensure they are operational quickly and safely while having the ability to adapt as government guidelines evolve during the gradual journey back to a new form of normality.
